The New Louis Vuitton "Monogram Empreinte" Bag Makes the Monogram Subtle
Logomania is a somewhat controversial recurring trend - the fashion elite fully embraced it in the 90s as the culture of "being seen and being seen" of paparazzi photos reigned supreme, even though we later collectively despised clothes and accessories Cheesy elements on the . Over the past few years, though, it has seen a resurgence, with designers from Gucci to Versace unafraid to use their labels boldly as the streetwear trend seeps into luxury.
There's no doubt that Louis Vuitton and their signature LV Monogram canvas have been a staple of luxury brands, but this season, they seem willing to bet on something new—subtle monograms. Monogram Empreinte A new addition to the collection, the brand's iconic Monogram logo is now embossed on supple calfskin.
Launched in November 2010, Monogram Empreinte is Louis Vuitton's first ever soft embossed leather collection. In fact, "Empreinte" means imprint in English, and the collection hopes to convey Louis Vuitton's rich heritage through understated designs that are sure to appeal to lovers of refined luxury. Only evident at angles shimmering in the light, the soft impression further accentuates the finely grained texture of the leather, while the bag certainly bears the hallmarks of LV craftsmanship: premium saddle stitching, tone-on-tone dyeing and other understated details.
This season, we've seen prints in some of the brand's signature styles - the Montsouris backpack from 1994 stands out to us for its utilitarian shape and size, while adding an idea of everyday luxury. Inspired by the '90s, this backpack features spaghetti straps with an antiqued gold-tone buckle and a playful tonal leather LV charm.
More ladylike handbags include the Art Deco Neo Alma, the modern structured bucket style Néo Noé, and the round Boite Chapeau Souple, which happens to be Nicolas Ghesquière's reinterpretation of the classic hat box.
Also, colors were kept to a minimum this season – Noir (black), Creme (cream) and Tourterelle (light brown) appeared in the new bags, in addition to the red cherry berry shade of the Neo Alma BB silhouette.
If you prefer a more spacious style, you can't go wrong with the OnTheGo Tote, a stylish oversized size for the workweek and weekend. You can also carry it with the short shoulder strap, or wear it over your shoulder with the two longer straps. For a more modern yet functional style, consider a fanny pack, a youthful piece that holds all your essentials while still being surprisingly roomy for more. If you've ever been wary of logo mania and monograms, these latest Louis Vuitton styles are the perfect way to not show off.
